We are a strategic communications agency. We are dedicated to building campaigns and spaces for Africans to be seen, heard and listened to.
- Chinua Achebe, Africa's Tarnished Name, 1988
"He needed to hear Africa speak for itself after a lifetime of hearing Africa spoken about by others"
In recognition that too often Africa - its countries, economies and people are the objects but not the subject of global political, economic and social discussions and decisions. What's in it for Africa seeks to counterbalance this by supporting organisations who want to bring African perspectives to the forefront of global discussions and decision-making.
WE ARE HIRING!
WHAT WE DO.
COMMS & PR
In addition to our core capabilities, we like to share the latest news and insights about Africa in the global contexts. Our Weekly News Review provides a snapshot of the latest political and economic stories shaping Africa's relationship with the world.
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MEET THE FOUNDER.
Uzoamaka Madu is a Public Affairs and Communications professional based between Brussels and London. She has been supporting African and international organisations, raise their profile, tell their stories and be heard in order to shape global policy decisions that affect them. Uzo currently does freelance work for a number of global agencies, including Ogilvy and H+K Strategies and has done consulting work for several UN agencies and the European Commission.
Uzoamaka is also an experienced moderator and public speaker having spoken at several high-level conferences, including the LSE Africa Summit, the WTO Aid for Trade Review, the European Development Days, and the EU-Africa Business Summit. She has also provided commentary for BBC News, African Business Magazine, Forbes Africa, Ventures Africa and International Politics & Society. Uzoamaka has an academic background in Law and Political Science.